Senior Marketing Specialist

SHL Medical is a world-leading provider in the design, development, and manufacturing of advanced self-injection devices. With a global team of 6,000 employees, we partner with leading pharmaceutical and biotech companies to deliver innovative autoinjectors, pen injectors, and other drug delivery systems that ensure effective treatment for patients. Headquartered in Switzerland since 2018, with key operations in Sweden, Taiwan, and the US, we are united by a commitment to innovation, impact, and growth. Together, we empower our people to develop solutions that make a meaningful difference in the lives of millions of patients while fostering a supportive, inclusive, and dynamic workplace for our colleagues.

Job Overview

The Senior Marketing Specialist is responsible for delivering compelling marketing campaigns and events that increase mall traffic and customer engagement. Implementing the marketing strategy defined by the line manager, overseeing and collaborating with the Comms Marketing team. To act as an interface between the other sections and departments and marketing communication channels. To build brand equity and brand awareness through marketing campaigns. The senior Marketing Specialist will also take on a role as the Campaign and Change Management Lead, supporting major projects, including Strategy 2030+, the Customer Engagement Model, and leading content creation for activating our corporate brand through a project called Brand Activation.

Main Responsibilities

Marketing Campaign Management

• Plan, develop, and execute integrated marketing campaigns across multiple channels (digital, print, events, social media, etc.).
• Coordinate and collaborate with internal stakeholders, creative teams, and external vendors to ensure timely and high-quality campaign delivery.
• Monitor and analyze campaign performance using KPIs and metrics to optimize results and ROI.
• Coordinate multi-channel campaigns by integrating digital (ads, web, email) and physical (conferences, events) initiatives.
• Ensure timely resource allocation, campaign planning, execution, and performance tracking via tools such as ClickUp.
• Manage campaign budgets, timelines, and reporting.

Content Development & Company Brand Management

• Develop marketing content, including emails, website copy, social media posts, white papers, and case studies.
• Ensure all content aligns with brand guidelines and messaging frameworks.
• Support company brand positioning (such Brand activation) efforts to enhance awareness and market presence.
• Lead the creation, standardization, and continuous improvement of corporate, marketing, and sales materials.
• Ensuring all content reflects SHL Medical’s brand identity, messaging strategy, and global sales objectives.
• Establish and manage sustainable content lifecycle processes for the development, distribution, and maintenance of materials.
• Collaborate cross-functionally to gather feedback and drive ongoing optimization of messaging and tools.

Digital Marketing & Analytics

• Support SEO, SEM, and email marketing strategies.
• Analyze web traffic and engagement metrics using tools such as Google Analytics, Salesforce and Pardot, or similar platforms.
• Provide insights and recommendations based on campaign and channel performance data.
• Experience in executing digital marketing campaigns on Google, LinkedIn, and related channels.

Cross - Functional Collaboration

• Work closely with other teams in SHL’s Communication and Marketing department, other departments in SHL Medical Growth function, such as Business Development, Account management, Commercial Excellence, Corporate Development, Portfolio Strategy and Customer solutions as well as other departments such as Product Management, Sales, and Communications teams to align messaging and campaigns with go-to-market strategies.
• Ensure consistent communication and marketing materials across internal and external platforms.

Minimum Requirements

• Minimum 5+ years of experience in B2B or B2C marketing, preferably in a senior or specialist-level role.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Proficiency in marketing tools such as HubSpot, Salesforce, Adobe Creative Suite, and marketing automation platforms.
• Excellent writing, communication, and presentation skills, with proven ability to initiate and drive global and cross-functional projects in international matrix organizations.
• Experience with data analysis and campaign reporting tools.
• Knowledge of digital marketing strategies and content marketing best practices.
• Proven experience in digital marketing, including SEO, SEM, email marketing, and social media.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Commitment to continuous learning and adapting in a fast-paced, global digital landscape.

Preferred Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field (Master’s degree a plus).
• Skilled in B2B digital marketing channels, including LinkedIn and Google Ads.
• Experience in branding activation and management is an asset.
• German language skills are advantageous.

We Offer

• Challenging assignments in a fast-growing and innovative industry. 
• A multicultural team and modern working environment with state-of-the-art facilities and technologies. 
• A place where we take pride in the inclusive and collaborative environment we have built - one where a true sense of belonging fosters meaningful exchange and shared growth. 
• Various opportunities for personal and professional development within a global organization. 
• Flexible hours and hybrid working policy.   

Interested in joining SHL Medical and in supporting us with your expertise and personality? Then we look forward to receiving your application to our Talent Acquisition Department.

For more information on SHL Medical, please visit: shl-medical.com/careers

Please note: We do not accept applications from recruitment agencies for this position.