[ Comm ] - Senior Presentation Specialist

Job Overview

As a Senior Presentation Specialist, you will play a crucial role in supporting SHL Medical’s efforts in developing engaging and impactful corporate and sales presentation materials. The Presentation Senior Specialist has a pivotal role within our organization, responsible for the creative storytelling of the brand in the form of presentations, and the development of high-impact sales presentation materials. This position requires a blend of advanced design skills and strategic thinking to support and elevate our sales team’s efforts. Your primary responsibility will be to create visually compelling slides that effectively communicate our product’s value proposition not only to potential clients, but also to the general audiences at global pharma and medtech conferences.

Main Responsibilities

• Design and Develop Corporate and Sales Materials: Create high-quality presentation slides and corporate and sales materials that align with our brand guidelines. Collaborate with the executive management teams and sales and marketing teams to ensure content accuracy and effectiveness.
• Visual Storytelling: Translate complex concepts and data into easily understandable and visually appealing graphics and slides.
• Strategic Collaboration: Work closely with senior sales and marketing leadership to develop strategic presentation materials that align with business goals. Participate in strategic meetings to understand and contribute to sales strategies.
• Content Update and Management: Regularly update corporate and sales presentations with new data, case studies, and product information. Ensure all materials are current and in line with the most recent company and product updates.
• Collaboration With Technical and Commercial Teams: Work closely with the sales team to understand their needs and provide custom storytelling solutions for different sales scenarios. Additionally, work with technical leaders to translate complex topics into digestible content for global pharma and medtech conferences.
• Training: Occasionally assist in training sales staff on the best practices for presenting and using the materials created.
• Innovation and Improvement: Continuously seek and implement innovative design solutions and technologies to improve the effectiveness of sales presentations. Stay abreast of industry trends and advancements in presentation design.
• Project Management: Oversee multiple presentation design projects from concept to completion, ensuring that they meet quality standards and deadlines. Manage the priorities and workload of the presentation design team.
• Feedback Coordination and Output Optimization: Establish a feedback loop with the sales team to gather insights on the effectiveness of presentation materials. Use this feedback to make informed adjustments and improvements.
• Commercial Copywriting: Craft clear, concise, and engaging copy for a range of marketing and corporate communications materials, including product brochures, website content, social media posts, press releases, email campaigns, print and digital advertisements, video scripts, and corporate presentations.
• Collaboration with SMEs: Work closely with SHL’s R&D team, product managers, engineering leaders, and other stakeholders from the technical and operational organization to understand the technical and scientific aspects of the products and services and ensure accuracy in the content to be produced.
• Research: Gather and cross-check information with relevant subject-matter experts to ensure the veracity and quality of content to be produced.
• Content Alignment and Distribution: Ensure that all content aligns with the corporate brand and messaging guidelines. Work with the rest of the communications and marketing operations team to distribute content through appropriate channels, such as the company website, social media, email campaigns, and industry publications.
• Editing: Proofread, edit, and peer-review content produced by the writing team to ensure compliant and consistent brand tonality across all communications channels. Coordinate the review and approval of content to ensure readiness of material by their deadlines.
• Cross-functional collaboration: Collaborate closely with internal as well as external stakeholders (e.g., creative agencies, designers, marketing material printers) to visualize concepts and ensure the delivery of high-quality content.

Required Skills & Qualifications

• Education: Bachelor’s degree in, Marketing, Communication, Consulting, or a related field.
• Presentation skills: Proven experience in graphic design, particularly in creating presentations or sales materials. Excellent English writing and editing skills, preferably in an engineering or medical-related field. Proficiency in developing structured data and adapting to presentation format.
• Experience: 5+ years of experience as a sales, marketing, or communications expert.
• Research experience: Experience in conducting research using various tools and sources.
• Stakeholder management: Proficient collaboration with cross-functional teams and effective communication with both internal and external stakeholders.
• Organizational skills: Ability to manage multiple projects simultaneously and handle urgent requests as well as meet strict deadlines. Strong project management skills and ability to lead multiple projects in a fast-paced environment. Creative thinker with a strategic mindset and attention to detail.
• Tools knowledge: Expert proficiency in presentation software such as Microsoft PowerPoint, as intermediate proficiency as a minimum for Adobe Creative Suite, and other graphic design tools.
• Language: Excellent in verbal and written English.